Veto Design has been providing innovative graphic design to a broad range of art, culture, entertainment, environmental, and education based organizations since the firm’s founding in Minneapolis in 1992.

Veto Design originated from the idea that each design solution must fit — fit the audience, the objective, the budget, the client, and the designer. The designer's role is to find balance and harmony among these elements. To get there, it is necessary to veto the minutia that so often gets in the way, to move past expected solutions and ultimately achieve the goal of truly engaging design and delighted clients.

It is this philosophy combined with the great pleasure we take in watching a client beam and giggle when they see the “right” design that continues to motivate after 18 years.

Veto — it's not a last name or an acronym — it's simply a way of making design better.